Paradox Pomade - WHOLESALE
How fast will you ship my order?
- All orders placed before 2:00 Eastern Time are shipped SAME DAY! Transit times vary but typically shipments arrive to U.S. addresses 2-3 days after ordering.
- Orders ship Mon - Fri. If you order on a major holiday your order will ship next business day.
I want to return my item(s), what do I do next?
- You are entitled to an exchange or refund within 14 days of your purchase (except on apparel items, see below). Please note that the product must be returned unused, in original packaging including all tags. In case of refund neither the original shipping cost nor the return shipping cost will be repaid.
CLICK HERE FOR THE FULL RETURN POLICY OR TO START YOUR RETURN CLAIM.
par·a·dox
/ˈperəˌdäks/
noun
A situation, person, or thing that combines contradictory features or qualities.
NOTE: STOCK COUNT IS NOT USED FOR WHOLESALE PRODUCTS. ORDER ANYWAY AND OUR TEAM WILL LET YOU KNOW WHEN YOUR ORDER WILL SHIP. CURRENT TURNAROUND TIMES IS 1-3 BUSINESS DAYS
Lockhart's Water Based Paradox Pomade is a firm holding water based pomade that has all day hold, high shine, and a fresh, complex fragrance some of you may already know and love called "Aqua Di Goon.” Paradox is a new take on the traditional water based pomade. It’s not orthodox, nor is it “unorthodox” it’s a paradox. Through several experiments over the past couple of years we have fine tuned the formula with a blend of natural ingredients and co-polymers to create a firm hold that remains flexible and doesn’t give you the crunch, or helmet head, that’s typically associated with “orthodox” water based pomades. The natural ingredients provide the hair with the nutrients needed to keep your hair strong and hydrated, instead of dry and brittle like other products currently available. Long story short, you’re going to get all the benefits of a traditional pomade with the convenience of a modern water based pomade.
PERFORMANCE
BASE: Water Based
HOLD: Firm
SHINE: Medium/High shine
TEXTURE: Semisolid
SCENT: Virilis -
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Top notes: Jasmine, Rosemary, Ozone
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Mid notes: Marine notes
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Base notes: Cedar, Patchouli, Rock Rose
Unique Characteristics:
Water Based: Fully water soluble for hassle free performance.
Shea Butter: Provides nutrients and shine to the hair.
Avocado Oil: High fat content for extra moisturizing ability and high shine.
Rosemary leaf extract: Stimulates hair follicles to keep blood flow strong.
Natural beeswax: Provides hold and locks in moisture.
PRO TIP
Apply Lockhart's Water Based Paradox Pomade to slightly damp hair. Use small amounts of product at a time until the desired hold is achieved.
INGREDIENTS:
Water, Ceteareth-20, PEG-40 Hydrogenated Castor Oil, Beeswax, PEG-7 Glyceryl Cocoate, PVP, Polysorbate 20, Acrylates C10-30 alkyl methacrylate copolymer, Fragrance, Avocado Oil, Shea Butter, Phenoxyethanol, Sorbic Acid, Glycerin, Rosemary Extract, Bergamot oil, Lime oil, Clove oil
Our Story,
"Lockhart’s Authentic makes badass grooming products for those who do things their own way. Handcrafted, barber-tested, and built without shortcuts. We stand for real quality, real community, and real style. No hype. No compromise."
Free U.S. Shipping
on U.S. orders over $60
Mon - Fri Same Day shipping before 2 PM Eastern*
CLEAN FORMULAS
No crap ingredients, only the good stuff.
MADE IN THE U.S.A.
All of our products are made in our own manufacturing facility in Colorado.
SECURED CHECKOUT
Your information is always safe with us.
Frequently Asked Questions
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This depends on multiple factors so we put together this handy "Perfect Product Selector" Quiz! Click HERE to find the product that is right for your hair type.
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We do! Please use our chat function at the bottom of the screen to receive your military discount. Thank you for your service. 🫡
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Water-based products wash out easily with just water, give a lighter feel, and typically provide a cleaner, more natural finish. Oil-based products are thicker, longer-lasting, and give you that old-school grip and shine, but they’ll take a bit more effort (and shampoo) to remove. One's for convenience, the other's for commitment.
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Most likely YES! If you're able to see products on your screen that means that 99.9% of the time we are able to ship to your location.
However, some products we can't ship internationally (like our EDP Colognes). Because of this we use tools to only show you products that we can ship to your location, so if you can see it, you can buy it!